Cute & Functional: The New Logic of Small Tools in the Pet Supplies Track

From "Tool" to "Companion": The Emotional Anchor of Cute-Style Design

Today, pet ownership has evolved from "feeding" to "companionship," and pet supplies have shifted from pure tools to emotional carriers. In the past, pet care tools were mostly cold, hard metal, lacking warmth; but this tool, printed with a cat’s face, aligns with pet owners’ "virtual cat-snuggling" psychology through its cute image—turning the tool itself into a small daily item that evokes joy, and transforming routine care from a "task" into an "interactive pleasure."

Data shows that in China’s 2025 pet supplies market, search volume for "cute-style design" items has risen by over 60% year-on-year, a shift driven by emotional demand.

Pet Nail File: "Hard Functionality" Behind the "Cute Shell"

Beyond aesthetics, functionality remains the core barrier for pet supplies. This pet nail file features a diamond-shaped non-slip grinding surface, with particle density matching the hardness of cats’ nails—efficiently smoothing sharp claws while avoiding over-grinding. Its ergonomic curved handle ensures a stable grip for owners, reducing the risk of injury when pets struggle; the tail lanyard also facilitates storage and prevents loss.

Compared to traditional nail clippers, the file design is more friendly to new pet owners—it eliminates the need to precisely control cutting force, and gentle grinding completes the care, lowering the risk of "cutting into the quick." This is the key reason for its popularity among first-time pet owners.

Rise of Niche Tracks: Big Market in Small Tools

The maturation of the pet economy is driving continuous segmentation of the supplies track. Previously, pet care tools were often bundled in "sets" and lacked independent categories; now, single items like the pet nail file can capture market share through precise scenario positioning.

Industry reports indicate that the pet care tools market saw a 28% annual growth rate from 2024 to 2025, and items with both "functionality and aesthetics" have a 35% higher repurchase rate than basic models. This means even small items like nail files can find growth in the hundred-billion-yuan pet market by leveraging "niche scenarios + emotional resonance."

Cute-and-functional pet supplies are essentially an extension of the lifestyle tied to pets. As tools integrate into the warm details of daily pet care, the pet economy track is becoming more delicate and heartfelt.