Beauty Brands Rush for Co-branded Deals, Enterprises Opt for Bulk Customization: How Nail Clippers Break Free from Low-Price Involution with "Personalization"?--Yangjiang Nail Clipper Customization Factory
Traditional nail clippers have long been labeled as "low-cost tools," with an average price stuck between 8-15 yuan. However, co-branding with beauty brands has completely broken this limit. Jian Yanshe, an emerging nail clipper brand, collaborated with PROYA to launch the "Morning C & Night A Themed Model." It printed the molecular patterns of vitamin C and retinol on the clipper body, and matched it with a beauty sponge storage box of the same series, focusing on the scenario of "exquisite nail care after skincare." The unit price jumped to 59 yuan, and it sold over 30,000 units within one month of launch—far exceeding the monthly performance of 2,000 units of ordinary models.
Another brand, Qian Meijia, went even further by deepening cooperation with Colorkey. It integrated popular lip glaze shades (such as #R608) into the color scheme of nail clippers and included them as supporting gifts in Colorkey’s "lip glaze gift boxes." Data shows that this co-branding drove a 75% year-on-year increase in Qian Meijia’s nail clipper revenue, and 90% of buyers would repurchase Colorkey lip glazes at the same time, forming "mutual drainage." According to a 2025 industry report, nail clipper brands that launched beauty co-branded products saw an average 2.1-fold increase in customer unit price, with Gen Z consumers accounting for over 65%—completely tearing off the label of "tools for the middle-aged and elderly."
II. Enterprise Bulk Customization: Entering B-end Scenarios to Open Up Incremental Markets
Enterprise bulk customization has become a "new track" for nail clipper brands to avoid low-price competition in the C-end market. Customization demands from different industries have spawned differentiated solutions. In the tea beverage industry, HEYTEA uses customized nail clippers as "gifts for purchases over 68 yuan." The clipper bodies are laser-engraved with the brand logo and illustrations of grape fruit tea and mango pomelo sago, paired with transparent tea-time style storage bags. The annual customization volume reaches 1.2 million units, which not only increases customer repurchase rate by 8% but also becomes a "check-in item" on social platforms.
The automotive industry pays more attention to "scenario adaptation." NIO customizes exclusive nail clippers for car owners, with owner IDs engraved on the clipper bodies, paired with mini storage boxes that can be fixed in car armrest boxes, and included in the "owner benefit package." These customized orders account for 38% of Qian Meijia’s total revenue, and the gross profit margin per unit is 18 percentage points higher than that of ordinary models. Statistics show that in 2025, enterprise customization orders already accounted for 28% of the total revenue of the nail clipper industry, and for some brands focusing on the B-end market, this proportion is as high as 42%.
III. C-end Personalization: Nail Clipper Customization Activates Emotional Needs and Strengthens User Stickiness
Nail clipper customization is no longer limited to the B-end. The surge in personal demand in the C-end has transformed the product from a "practical tool" to an "emotional carrier." Jian Xinxuan, a brand, launched a personal customization platform where users can independently choose the color of nail clippers (such as Morandi colors and metallic colors), engraved content (anniversaries, name abbreviations, warm short sentences), and even customize exclusive patterns like constellations, zodiac signs, and cartoon characters.
Among them, the "couple’s matching nail clippers" series is the most popular. A pair of nail clippers are engraved with "staying together through years" and "accompanying each other every day" respectively, paired with gold-foiled couple gift boxes. It sold over 20,000 pairs within three months of launch, with a repurchase rate of 52%—far higher than the 10% repurchase rate of ordinary models. The "parent-child models" support printing parent-child cartoon avatars, becoming a "must-have for parenting" among mothers. Data shows that in 2025, the penetration rate of C-end nail clipper customization rose from 7% in 2024 to 16%, and the customer unit price is 2.3 times that of ordinary models, becoming the "core driver" for brands to boost C-end growth.
Personalization Drives "Value Upgrading" in the Nail Clipper Industry
Beauty co-branding enhances brand tone, corporate customization expands market boundaries, and C-end customization strengthens user stickiness. Together, the three drive the nail clipper industry to shift from "low-price involution" to "value competition." In 2025, personalized products have contributed 38% of the revenue in the nail clipper industry, with a growth rate maintaining above 45%. In the future, as consumers’ demand for "exclusivity" further increases, personalization will continue to be the key for nail clipper brands to break through, and also provide a replicable path for the upgrading of other tool products.
