Senior Pets & Sinking Markets Boom! Pet Nail Clippers Grow in Segmented Tracks: Senior Dog Models Up 21%, Low-Tier Market Share Rises 25%--Yangjiang Nail Clipper Customization Factory

I. Senior Pet Track: Functional Upgrades Meet Demand, Custom Services Enhance Emotional Value

(1) Surge in Senior Pets Spurs Exclusive Products

As pet aging intensifies, the demand for senior dog and cat care has surged precisely. According to iResearch data, pets over 10 years old now account for 16.8% of the total. Issues like brittle nails and blurred quicks in senior pets frequently lead to complaints about "cutting injuries and stress" with ordinary nail clippers.

To address this pain point, brands have launched tailored products. For example, Chonganshi’s senior dog-specific nail clippers are equipped with a concentrated LED light to clearly visualize the quick, paired with a buffered blade design to prevent nail splitting. Within 6 months of launch, sales exceeded 100,000 units, with a repurchase rate of 35%. Third-party monitoring shows that in 2025, the growth rate of senior dog-specific nail clippers reached 21%, far outpacing the 12% average growth of the overall market.

(2) Custom Nail Clippers Strengthen Emotional Bonds

The "family-oriented perception" of pets among silver-haired pet owners has driven the rise in demand for custom nail clippers. The brand Zhaoyin Time launched exclusive customization services for senior pets:

Adjust blade force based on the senior dog’s weight (e.g., small dogs under 5kg, medium dogs over 20kg) to prevent excessive effort from the elderly.

Support engraving of the pet’s name and short phrases like "Companionship for XX Years," paired with a retro gift box.

Data shows that the repurchase rate of this custom series reached 42%, 27 percentage points higher than ordinary models, and the average customer price rose to 89 yuan—proving the market value of the "function + emotion" dual drive.

II. Sinking-Market Track: Cost-Effectiveness Reigns, Scene Adaptation Unlocks Incremental Growth

(1) Functional Trade-Offs Under Price Sensitivity

The growth rate of pet ownership in third-tier and below cities reached 38%, but consumption is dominated by "pragmatism":

Pet nail clippers priced below 50 yuan account for over 70%.

Demand for "non-slip and shatter-resistant" features is far higher than in first- and second-tier markets.

The brand Zhaoyijian launched a 29.9-yuan exclusive model for the sinking market. It uses ABS non-slip handles and thickened stainless steel blades, omitting premium features like smart lighting but enhancing the core experience of "one-cut no jamming." In 2025, its market share in second- and third-tier cities increased by 25%, with monthly shipments exceeding 500,000 units.

(2) Channel Adaptation and Localized Innovation

The "offline trust priority" characteristic of the sinking market has driven brands to partner with town-level pet stores and agricultural supply stores. Chonglejia collaborated with county-level pet stores to launch the "Buy Pet Food, Get Custom Nail Clippers" campaign:

The nail clippers are engraved with the store’s LOGO and the phrase "Free Nail-Cutting Guidance."

This not only helps stores attract customers but also reduces users’ usage barriers through offline demonstrations, driving the brand’s penetration rate in county-level markets up by 18%.

In addition, targeting local pet breeds like Chinese rural dogs and Chinese rural cats, brands launched custom wide-blade nail clippers to fit their thicker nail texture, further expanding the sinking-market space.

III. Trend Summary: In-Depth Segmented Track Development Becomes Industry Consensus

The "functional refinement + emotional customization" in the senior pet track and "cost-effectiveness + localization" in the sinking market jointly confirm that the pet nail clipper industry has shifted from "general-model involution" to "meeting segmented group needs."

In the future, as the proportion of senior pets continues to rise and consumption upgrades in the sinking market, segmented products for different age groups, breeds, and regions will keep booming. Innovations like custom nail clippers and in-depth channel binding will become core competitiveness for brands to seize segmented tracks.